La Yegros

La Yegros is the first woman signing to the renowned ZZK label. She is seen as the first lady of digital-cumbia in a typically male dominated scene.

La Yegros released her debut album, Viene De Mi on ZZK Records (Kartel) on 29 April, 2013. A graduate of the Music Conservatory of Morón, she first tasted the spotlight in 1998 as part of De La Guarda, performing in front of a 15,000 strong crowd. It was here that she also met Gaby Kerpel (better known as King Coya), the highly acclaimed composer of the music for the De La Guarda and Fuerza Bruta shows and the producer of her debut album Viene De Mi.

Fusing the traditional, festive chamamé music from her father’s Misiones province in the northeast jungles of Argentina, the Colombian cumbia that her mother introduced her to and the influences of her own upbringing in Buenos Aires, La Yegros’ music has already piqued the attention of MTV Iggy, NPR, and The Fader.

On Viene De Mi, Kerpel adds to it his own dark, electronic twist on Andean folkloric rhythms. Under the ZZK banner La Yegros has toured the world, playing festivals like Central Park’s Summer Stage and the Roskilde festival in Denmark.

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Photo: Nora Lezano

La Yegros is at the helm of no ordinary revolution. Like Che Guevara, her domination plot extends well beyond Argentinian borders. But hers is a revolution that’s feminine, joyous and tropical. It’s a revolution you can dance to – Time Out

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